Improve Your Facebook Page

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Make Your Facebook Page Come to Life

Curious about how you can improve your Facebook page quickly and easily? There are lots of ways to do this, but to help you get off to a flying start we’ll limit ourselves to just eight for the moment. These methods will not only help you get more visibility in Google, but in addition lay the foundation for better customer relationships that result in greater loyalty, which has obvious and numerous benefits.

  1. Commit to Facebook – Facebook takes some effort, plus a bit of time. Many marketers who have set up a Facebook page for their business subsequently abandon it, this makes a statement about their company. Make a rock-solid commitment to post updates and content regularly, and to engage with those people who are following you. Otherwise, it’s a waste of time.
  2. Lose the Facebook-generated URL – Make sure you get a custom URL for your Facebook page. This will help greatly with search engine optimization (SEO)  or anyone trying to find you.
  3. Don’t Auto-Post Your Tweets – Twitter is great, but don’t make the mistake of reposting the exact same tweets onto your Facebook page. Make sure you post fresh content, not warmed-over stuff from somewhere else.
  4. Keep Updates Short and Sweet – Short is in these days. Short content, short videos, short stacks. (No wait, that was breakfast …) There is a time for longer posts, but generally make an effort to keep them reasonably short – less than 150 characters.
  5. Deliver Lots of Awesome Content – Creating content that people can use and are talking about will always be the #1 mission for your page.
  6. Engage with Your Audience – Encourage discussion, post great photos and shareable content, hold contests, ask questions, anything to get the conversation going!
  7. Be Responsive – Take complaints seriously, and be proactive responding to anyone who asks questions. You’ll be able to head off a lot of trouble this way.
  8. Post Photos – According to Facebook, posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement than text-only updates, respectively.

Using these tips will give you a terrific head start toward making your Facebook page a subject of conversation!

Google+ Local Listing

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How to ignite your Google+ listing the simple way

Google+ has so far not been taken overly serious by businesses looking to promote their products and services. This is quickly changing! Google+ has positioned itself nicely to challenge Facebook as a primary social network for business. Websites using the +1 Button increase page traffic by 350%, and over 925,000 people join Google+ every day! Put together all of the functionality of your Google account, and massive search engine benefits, you’ve got something we can get serious about.

Seven Tips for Utilizing Your Google+ Page

Here are seven techniques for getting your Google+ page to help your small business.

  1. Your Google+ profile – Complete it. Do this with some thought. Be sure you use compelling photos and images, and link out to your other social media profiles.
  2. List your key information – Particularly hours of operation, contact details, as well as maps and directions.
  3. Link to your sites – be sure you link to your main business blog or site. This is a must!
  4. Create a business page – Showcase your small business where it counts. This has direct benefits for search engine results as well as for people who find you on Google+.
  5. Link out to your content –This will have a number of benefits, first of all getting them indexed nearly instantly, along with a several other search engine advantages. You can also use your Google+ page to create posts, including multimedia that can link out to your posts elsewhere.
  6. Utilize Direct Connect – Utilize this feature in Google+ to allow visitors to add you to circles when they find you in search. Think of this as a Facebook “Like”.
  7. Use video chat in Google+ Hangouts – This tool is incredibly useful. Any time you conduct a video chat, Google+ streams it, records it, and sends you the recording via email. Then you’re able to upload to YouTube, thus creating more useful content. One terrific method to use these is to make impromptu product demos.

This barely scratches the surface of what’s possible with Google+. To discover even more strategies along with a cool infographic on the subject see this post on CopyBlogger.

 

Mobile Marketing For Business

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5 Big Business Marketing Tips that Won’t Bust a Small Business Budget

Mobile marking can be a goldmine!

But you wouldn’t know it looking at the marketing activities of many local businesses…

While it’s true that the mobile revolution is here, local business owners are still struggling to catch up with changing consumer behavior. In a Web.com survey of 500 small-business owners, only 26 percent of respondents said they’ve invested time and money in making sure their site was optimized for mobile devices. What does this mean to you? It means you’ve got a great chance to get noticed as a leader among local businesses—and poach competitors’ customers in the process!

More than half of all searches are being done on a mobile device and you being a small business owner can take advantage of that. Even a small business on a tight budget can use these five ways to market to mobile users.

  1. Optimize the website for Mobile Users – Google did a survey and found that 61 percent of consumers will leave a website if it is not properly optimized for mobile users. Without a mobile optimized site, everything else falls by the wayside. The site needs to be mobile friendly and available on all platforms.
  2. Look into Mobile Ads – Mobile ads are cheap and effective. This might sound surprising but at the moment lots of the inventory goes unsold every month and this keeps the prices down. This makes it a prime time to jump in and explore the concept of mobile advertising.
  3. SMS and Push Notifications – SMS messages have a number of advantages. First and foremost; they get opened. A lot. According to Frost and Sullivan, SMS messages offer an astounding 95 percent open rate! Push notifications are a terrific way to connect with your subscriber base.
  4. Combining Mobile and Your Social Media – Nothing says social media like real-time connections with your customer base. This is the latest trend and even the smallest of companies can get in on the trend by combining their social media site with a mobile devices. Combine specials, events, coupons or just link a YouTube video to create buzz. Then Tweets and traffic will soon start coming your way. Next thing you know your site’s search engine ranking will begin climbing and so will your Google . However, the best part is, you will be connecting with your client base in a real-time way and they will provide you with valuable feedback.
  5. Location Based Marketing and Passbook – Your small business has to be found on the web. Up to now, it meant Foursquare and Yelp. Although this still applies, you also have to begin looking into new technology like Passbook as well. Passbook is a great new app that enables its user to save all kinds of things like boarding passes, gift cards, coupons, store cards, coupons and all sorts of mobile payments.

Using mobile marketing in local business doesn’t have to be either complicated or expensive. The secret is to collect knowledge first, and add pieces as you go.

Five Essential Steps for Small Business Marketing

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5 Essentials of Small Business Marketing to Keep You Ahead of the Competition

Small business marketing isn’t for the faint of heart, but if you’ve been in marketing for more than two seconds, you already know that. Marketing your business is dependent upon doing some key factors well and these things will make or break a small business in this dog eat dog world we live in. Competition is fierce and understanding how to get the most from your web pages is tricky.

Here are five crucial steps to get ahead of the game!

  1. Create a Marketing Plan – Don’t leave anything to chance. Create a well-thought out, to the point plan that maps out each of your marketing elements and what you need to do to accomplish it. Make it as detailed as possible. At the very least fill in the broad strokes.
  2. Social Media Marketing – 91 percent of experiences social marketers generate improved website traffic and 79 percent generate more quality leads according to MediaBistro.com. Just how do they do this? They do not waste time with their social media marketing. Map out a strategy for social media and stick to it.
  3. Build a Mailing List – Countless businesses make the mistake of not collecting client and prospect emails from the start. Email is far from dead. MarketingProfs.com tells us that email averages a return on investment of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17). If you decide to neglect it, you’re leaving a big part of your potential profits up for grabs!
  4. Video Marketing – Connect with all the local traffic that’s out there trying to find your business. Video marketing in this space is a relatively untapped vein, and having a quick video advertising your wares on page one of Google can result in tons of traffic and authority coming to your web site! According to the research company Forrester, any given video stands about a 50x better chance of appearing on the first page of Google than any given text page.
  5. Have a Mobile Presence – Be sure your website is optimized for mobile, as more than half of all searches now are emanating from some sort of mobile device. Microsoft reports that mobile browsing is projected to overtake desktop browsing by 2014. Having your pages mobile optimized can help improve your reach, and also corral impulse buyers.

Don’t Make the Mistake of Going It Alone!

None of us can do it all, especially when it comes to the constantly changing world of online marketing. Find out what’s working now, learn from the best you can afford, and hire the best outsourcing you can find. It’ll pay off handsomely in the long run!

 

Ebelskivers for a Romantic Breakfast in Bed!

As a big fan of anything brunch, it’s hard to pick a favorite. But when it comes to Ebelskivers, they are definitely in my top 3 favorite breakfast foods! They are Danish pancakes – little, delicious pancake balls filled with apples, jam, nutella, or whatever tickles your fancy. They are very versatile, can be either sweet or savory, and takes only about 3 minutes to cook. (However, an ebelskiver pan is required, and you can get them at a number of retail stores, or online.)

This recipe I used apple filling to keep them more traditional.

Filling

1 Tbsp unsalted butter

3 Tsbp brown sugar, packed (I prefer dark brown to give in a richer taste, but you can use light brown if you prefer)

3 apples, peeled and grated

2 Tbsp fresh lemon juice

dash of ground cinnamon, nutmeg and ginger, and just a pinch of clove

Cook in over medium heat till a thick glaze has formed, about 20 minutes. Drain liquid and set aside.

Batter

1 3/4 c. all-purpose unbleached flour

3/4 tsp baking soda

1 tsp baking powder

1 1/2 Tbsp sugar

1/2 tsp salt

3 egg yolks

1 1/3 c. milk

1/2 c. unsweetened greek yogurt (I prefer Fage brand 2%, it’s thick and works great in the batter)

1/2 tsp real vanilla extract

5 egg whites

6 Tbsp unsalted butter melted

1 Tbsp confectioners sugar

1/3 tsp cinnamon

In a large bowl, mix all the dry ingredients, in a medium bowl, lightly whisk the egg yolks, then whisk in the milk yogurt and vanilla. Mix into the dry ingredients until well combined (lumps are normal). In a different bowl beat the egg whites on high with a hand mixer until stiff but not dry peaks for,2 or 3 minutes. gently fold in the egg white into batter in 2 parts. The batter should be very light and fluffy.

Heat the pan over medium heat and brush pan with melted butter, and make sure there is a little bit in the bottom of each cavity. drop 1 Tbsp of batter into each cavity and cook for 1 minute, then add 1/2 tsp of the apple filling and push it down with a wooden skewer so its covered in batter. Cook for 2 more minutes, then flip over. the bottom should be golden brown and slightly crispy. cook for about 3 minutes, till it’s all an even gold color, and repeat with remaining batter (should make between 30-40 ebelskiver). This step gets easier after the first batch or two, then you’ll get the feel for how to flip them with the wooden skewer or fork. Combine the confectioners sugar and cinnamon in a bowl and sprinkle on top of ebelskivers and serve with syrup. Delicious!

 

 

 

 

Show Your Company A Little LOVE This Month

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As this month is Valentine’s day, a holiday dedicated to showing the ones you care about how much you love them, why not show a little to your company?

It’s been more than a month since the holidays ended, and now that we are in the second month of the new year, and some of us may be starting to lag behind on the resolutions we made at the beginning of January. Don’t let yourself get caught in the lull of winter, stay engaged and continue working on your goals and resolutions you made for yourself.

Why not take this holiday to show a little love for yourself, and for your business?? Take this time to keep your Minutes current so that you don’t have to catch up later in the year. You’ll save lots of time that you can spend with the most important people in your life, your family and friends. It will also save you stress, so you can have peace of mind all year knowing you are caught up.

Need Minutes service? Get it HERE, and let us take care of them for you! Then you can spend even more time with the ones you love the most, knowing that your business is taken care of and on top of things, and always protected.

 

 

 

 

Quick Black Bean Tortilla Soup

Quick Black Bean Tortilla Soup

 

When I am wanting a quick dinner that is healthy and delicious, this is my go to recipe. A little bit of chopping and just a few minutes of cooking and I have healthy meal that fills us up and is super tasty!

 

You need:

1 red onion, diced small (about the size of black beans)

2 red bell peppers, diced small

2 cloves garlic, minced

2 chipotle peppers in adobo sauce, diced finely (and just a tough of the sauce if you like it really spicy)

1/2 tsp. ground cumin

3 c. vegetable stalk

2 cans black beans, rinsed well and drained

1 can corn, rinsed and drained

salt &Pepper

avocado, sliced

cilantro, washed and loosely chopped

corn tortillas

extra virgin olive oil

 

Put 2 Tbls olive oil in a pot and add diced garlic, onions, and red peppers. Cook for about 3 minutes on medium, till the onions soften and start to turn clear, and add the chipotle pepper and sauce. Cook for about 1 minute, add the cumin and stir well. after the peppers are soft and cooked, add the veggie stalk, beans and corn. cook on low heat till it’s heated through. Salt and pepper to taste.

While the soup is heating, cut corn tortillas in half, then into 1/2 inch strips. In a pan, heat enough olive oil to cover the bottom, and place strips in heated oil, and fry till they start to turn golden brown and remove from oil. place on paper towel to absorb extra oil and lightly salt.

place in bowls, garnish with slices of avocado, cilantro and chips. You can also add cheese, sour cream, or switch the avocado slices for guacamole for more decadence. Mm-mmm delicious!

 

 

 

 

Gratitude to a Successful Year

The Power of Gratitude…

“Gratitude bestows reverence, allowing us to encounter everyday epiphanies, those transcendent moments of awe that change forever how we experience life and the world.” –Sarah Ban Breathnach, inspirational author

 

 

 

This is the best time of the year, and the most hectic time of year for most small business owners. It is easy to fall into the anxiety and rush of the season.

But when you pause to reflect on what you are thankful for, it can put you in a positive mood; Last month we talked about gratitude journaling, and the great way it brought meaning to the season of Thanksgiving. We have continued this feeling of gratitude through to this month, focusing on what we have accomplished this year with our business. And isn’t that the greatest way to end the year? Take a look at how far YOU have come this year, and use this to remind yourself to be grateful and positive.

One tradition we have at our business, is to take time to list all of the major (and some of the minor) accomplishments for the entire year. We write them all down and schedule an entire morning to review them with everyone in our office. It becomes an energetic time to share and reminisce about the year! And if I left anything off of the lengthy list, someone is sure to let me know. We love to celebrate how far we have come and reward those who have done an outstanding job.

This “meeting” gets us in the frame of gratitude for all who have helped to move the business forward, and becomes a time of recognition (which everyone loves).

We also take time to recognize the feedback we receive from our clients and how those suggestions have made us a better company.

It is amazing to see this “Year in Review” and spend the time to show our employees our appreciation.

Here’s a few questions to ask yourself that will put you in that grateful perspective, and get you ready to think about your direction for 2012:

1) Who has made a difference in your life this year? What did they do? Have you thanked them for it? (It’s not too late to send a card of thanks!)

2) What has created the biggest impact on your business this year? Was it an event, an employee, a new marketing strategy? Who has helped you to implement and create positive change in your business?

3) What are some of your unique talents and gifts? What are some talents of your employees? What outstanding trait could you recognize for each employee?

4) Name five new things you learned this year related to the business. Is something working well…not working…does something need to change? Write them down and use this as a starting point for the new year.

We Love doing this! It leads us into a new year with a feeling of great accomplishment and gratitude, as well as preparing us for a great year ahead! What are your biggest accomplishments that you are grateful for this year?

 

 

Making the Most of JAM, Part Two

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Remember when we gave you some great ways to get the most from you Just A Minute account here? Want more ways to make sure you are making the most of your account with us, making sure you are completely covered when it comes to your minutes? Here are some more tips from us, your minute experts, to make sure you get the best service possible!

Completing Monthly Minutes

Use the “Reminder Sheet” you’ve filled out during the previous month to help you remember all of your business activities.

Gather any receipts & documents from the previous month for details.

Set aside 15 minutes of time to complete the Monthly Questionnaire.

After you’ve submitted your minutes to JAM, keep your eyes peeled for emails regarding your minutes. It will probably have to do with:

  • clarifications on the information sent to us, or
  • Your completed Minutes!

Keep In Touch With JAM

We love communicating with our clients!

Emails

    • Add us to your “safe Senders List” so that you can be sure to receive all of our important emails regarding Contests, Updates, or Questions for clients

Facebook

    • We’re on Facebook and we would love to be your friend. Look for us as Just A Minute, LLC.
    • Read about: Business Tips, Tools for keeping your minutes up to date, and bits of advice from our JAM Team!
    • Comment! WE would love to know what you think, and we would love to answer any of your questions!

Blog!  Here, we share:

      • Our weekly inspirations (straight from our weekly JAM sessions)
      • Tips, for you business, and for your Minutes
      • Online Tools from Linda, our computer whiz
      • What is JAM reading? Our latest paperback obsessions
      • All our favorite JAM minute recipes! Everything with jam or else just takes a couple minutes to make!

Now you know how to make sure you are covered when it comes to your minutes, and keeping yourself protected! and make sure to utilize us to get the best bang for your buck, that’s why we are here after all!!

 

3 Ingredient Banana Strawberry JAM “Ice Cream”

You scream, I scream, we all scream for ice cream! Right?? Or, at least we would if it wasn’t so unhealthy for us. Well, how about a delicious, HEALTHY alternative to all those grams of fat and unwanted calories? And the best part, You probably have all the ingredients at home right now!

3 Ingredient Banana Strawberry “Ice Cream”  –  Serves 3-4ice cream

  • 3 frozen bananas
  • 2-3 tablespoons half-and-half
  • 5 tablespoons seedless strawberry jam

Peel, slice and freeze 3 bananas over night. place in a food processor and pulse till pea sized or just smaller. Slowly add half-and-half, a tablespoon at at time as you continue to process the bananas till smooth and well blended. If you have an ice cream  maker, this is where you get it out, and if not, just put banana puree back in the freezer for 30-45 minutes before continuing to next step.

Put mixture in ice cream maker (or leave refrozen mixture in food processor) and add strawberry jam. Turn on and let it mix slowly till well blended. If using ice cream maker, follow your machines instructions. If using food processor, remove well mixed creamy mixture, place in a metal container, and freeze 2-3 hours, until it reaches ice cream consistency. Enjoy your low calorie, healthy “ice cream” replacement!!