15 homepage sins that are costing you sales
Sometimes it’s about what you don’t do as much as it is what you do. This can ring extremely true on the subject of your website. There are lots of things that can send visitors screaming into cyberspace to escape these grievous issues. Let‘s find out if some of these sound familiar to you.
- No clear objective – According to DinkumInteractive.com you have about 4 seconds to convey what your website is about before they leave.
- Your content isn’t scannable – Web viewers read in chunks, and if they can’t scan your page and get it in a few seconds, you’ve probably lost them!
- Not being mobile ready – Mobile is no longer an extravagance, as according to Google half of all website traffic is mobile.
- Not making use of video on your site – Videos rule, but whatever you decide to do, avoid autoplaying music at all costs!
- No updated, quality content – If your content is from Bush’s first term, it’s no surprise they’re fleeing! Also no fancy fonts or extremely long pages.
- No contact information – You want to ensure your customers can contact you when they want to!
- Not collecting email addresses – Also a necessity. Developing a list is one of the keys to long-term success online.
- Not utilizing Meta tags on your website – Especially the title and description tags. These can help you to get indexed and ranked in the search engines.
- Lack of social sharing buttons – Like it or not, making your site be shareable on social sites is where the party is, so get over it!
- No or poor Calls-to-Action – You want an action from your visitors; ask for it!
- No clear site navigation – Don’t use drop down menus, and make sure every page on your website contains a link back to the home page.
- Not optimizing your images – Make sure to use the ALT and TITLE tags for any images or videos you are using.
- Overuse of Flash – Besides being a pain for the GoogleBot to read, it may be very irritating to your visitors.
- No metrics to determine your progress – Do you actually not want to learn the quantity of people are coming around and from where? What do they like, or not like?
- “Intro” pages – These are merely an obstacle to your content. You really want to go there? (I’m looking at you, fancy restaurants.)