What are #Hashtags and How to Use Them
Know exactly what a #Hashtag is? If you’re not a social media expert, and particularly Twitter, you might not have a clue what a #hashtag is. No need for that being the case any longer. A hashtag is a # paired with a word or phrase to perform a number of functions. Twitter users add hashtags to tweets as search conventions, a method of categorizing, and marketing tactics. #Hashtags can also be used in other social media platforms.
#Hashtags guidelines
Be certain to do your basic research and see if the keyword you’d like to use is not being currently employed elsewhere. This is as simple as doing a little research (a search on Search.Twitter.com) to ascertain whether or not that #Hashtag would be a good idea. Also, don’t try to make hay with deceptive #hashtags, even when they may be seriously trending. This will almost assuredly blow up on you. One more thing: make sure you proofread prior to when you create that #hashtag!
4 Ways to win with #hashtags
- Make your #hashtags short and direct – Making it brief and direct is the best approach to win with #hashtags. If you need to combine more than one, fine, but don’t string together a small army of them, as that will actually annoy your readers and label you an amateur.
- Make them #hashtags to not forget – Remarkable #hashtags are far more likely to be shared widely. Give some thought to this and you just may get your wish and have it go viral.
- Use them on multiple social media channels – A #hashtag isn’t much use if it’s not shared. Although started on Twitter, #hashtags have become employed across multiple social media channels including Facebook, Google, LinkedIn and Pinterest. This assists to instill the #hashtag into the minds of their audience.
- Make use of keywords – If at all possible, work in your brand or major keywords. It is not always feasible, so choose judiciously.
Creating and using memorable #hashtags can keep your brand and conversation before your social media audience, and help perpetuate your campaigns. Give it a go today!