Use these marketing automation tools to free up time and money
Are there just not enough of you? Are you feeling not only overwhelmed with the mountain of tasks that lie before you daily, but also more than a little afraid that things are slipping through the cracks? You’re not the only one. Because of the complexity and the sheer number of moving parts that go into online marketing in multiple channels these days, you absolutely need to employ some measure of marketing automation, or you may find it tough to compete. Let’s take a look at some real time savers.
Tools for marketing automation
There are oodles of great tools out there that you can spend your time and money on, for our purposes here I’m going to consentrate on three areas that can be gigantic time sucks and possess the most potential for return on investment.
Email autoresponder company – This is very likely the most vital piece to automate, for if you’re not utilizing an autoresponder to take care of your email marketing, you may as well not be doing it at all. Loading up your autoresponder with personalized content and marketing emails offers your customers and prospects the sense that they are being well taken care of. There are a many great email autoresponder companies out there, today some of the best are AWeber, GetResponse, iContact, and MailChimp.
Managing social media – Keeping your finger on the pulse of numerous social media accounts daily is not just a full time gig, but a hard one at that. You should utilize some sort of tool, and there are several good ones out there which allow you to keep track of mentions, shares, Tweets and even allow you to post to your social platforms. Look into HootSuite, TweetDeck and Buffer.
Automate tasks – As we all know there are many small tasks that require attention daily, or the entire house of cards may collapse! A few of the better tools to come down the pike in recent years are the development of task masters like IFTTT and Zapier. These tools, (similar in intent and application) can be lifesavers when it comes to automating tasks between two different services. Very handy, indeed!
Make sure to not let customer and prospects slip through the cracks with all your automation. Being there for effective customer service is a vital piece of business too!