How Can You Use Facebook Graph Search in Your Business?

Facebook is at it again, and this time it’s called Facebook Graph Search. It is their endeavor to sway their search results from the keyword-based model like Google’s, to one where Facebook can make use of its greatest asset, the social interplay between all of its users. Still coming out, Graph Search may not be open to you yet, (still only available in the US, and there’s a waiting list) but it’s coming sooner than you think. And if you have a business that uses Facebook at all, you must learn how this can benefit you.

So what exactly is Facebook Graph search?

Facebook Graph Search is a search model whereby you are served up results based not on any keyword you entered, but instead results based on your social spheres. For example, your search will highlight people who share your interests, photos and videos they’ve liked, and connections you share. These results are unique to you as they’re determined by you and your friend’s interests.

How can you utilize Facebook Graph search in your marketing?

One of the primary benefits here appears to be that Graph Search will reward those people who are making a genuine effort with their social media, engaging and interacting with their fans and followers. Facebook is mum about the aspects of the actual search algorithm, but suffice it to say that it will go a long way towards weeding out pages that are wanting to game the system. Fake Likes and fans coming from strange locations outside of your common spheres, will be viewed with some skepticism.

Rather, this appears as if it’s going to greatly benefit businesses making a genuine attempt at engaging with social media. Some ways you can be ready for Facebook Graph Search are to:

• Be sure your business page profile is entirely filled out, so that users can locate you.
• Make sure to engage, not sell your visitors.
• Be careful of what is posted online, especially on Facebook itself, as this may come back to embarrass your business in a big way!