Paint your business green!
Earth day is upon us again, and it’s a great time to think about how Green Marketing can be a useful way to appeal to environmentally conscious consumers. This is not just a smart way to conserve our precious natural resources, but it has developed into a hot political and social topic in our communities. The most obvious reason to embrace Green marketing would be to manage our available resources with an eye toward good stewardship. Nonetheless, you would be smart to keep your business’s public image in mind simultaneously, because the image it projects is often a deciding factor for many people nowadays. Many will opt for an eco-friendly choice over another company that doesn’t exercise Green marketing on principle alone.
How to attract and appeal to socially conscious consumers
Don’t be shy about promoting that your company is adopting a green marketing initiative. Utilizing the media is an important way for many companies to emphasize their green practices, while boosting their public images and generating positive reputation. As per a report by D S Simon Productions, “media initiatives with a corporate social responsibility focus generates 35-50% more positive media coverage on television, radio, web and social media than comparable programs without the CSR hook”. See about developing “green teams” in your company that can get employees fired up to do their part as well. This can help brand your business as one that really cares about conservation and green marketing. Seek out organizations like EarthShare to help with this.
How Arya Cleaners went green and it paid off!
A dry cleaning service in Chula Vista Ca, Arya Cleaners took steps like swapping their natural gas burning water heaters with technology that transfers heat from the boiler to the laundry machines, swapping their company vehicle with a fuel efficient clean burning delivery van, and by using wet-cleaning technology that reduced their usage of PERC (perchloroethylene), a harmful chemical solvent used by dry cleaners, by 90%.
This lead to Arya Cleaners being named a CoolCalifornia.org Small Business Excellence Award Winner, being a Certified Chula Vista Clean Business, and gaining the Mayor’s award for excellence in 2009 for green friendly business practices. Arya has got it. Branding themselves as an eco-friendly business in a business where there are few who are doing so made a huge difference. Take steps to embrace green marketing today, and see if it doesn’t have a positive impact on your bottom line!