Top Social Media Tips – How to Engage with Ease!
Long, long ago in an internet far away (roughly a year ago) it was not too difficult to rank your site’s pages in the search engine results. All you had to do was optimize the pages, have good, original content, and to gather a vast variety of backlinks to your pages.
Ahh, the good ‘ol days.
Google, in their quest to create a more relevant, social collection of search results, has made the game a bit more intricate. In addition to being sure we are still doing most if not all of the above tasks, social signals now are playing a vital part in the Google search results algorithm, the formula used to determine where our pages rank in the search stratosphere.
So exactly how do we create these “social signals”?
So how can we do this without tearing out all of our hair? Listed below are three easy methods for you to quickly increase customer engagement, grow your audience, and boost word of mouth regarding your business.
- Utilize visual media – However you slice it, the majority of us now would prefer to watch than read. Regardless of whether we are driven to this by a lack of time or the fact that it’s simply easier, that is the state of society nowadays. Backing that up, Facebook reports that pics and vids attract 53 percent more likes than text alone.
- Do it later in the day – Customer engagement by way of likes, shares and follows, are occurring later in the day, according to this infographic. (See, you wanted to check it out, didn’t ya!)
- Be quick to respond – Getting visitors to respond to you is hard enough: don’t leave them hanging! Make sure you develop the practice of responding to comments, tweets and status updates as soon as possible. You’re looking to engage, not find a way avoid this!
Don’t be like Freddie!
Professional golfer Freddie Couples was asked once why he never answers the phone. His reply was, “there might be someone on the other end.” Don’t be like Freddie! Engage with your readers!