Traveling in Facebookistan: A Guide for Businesses
With 9 billion users, Facebook is far and away the most used social network in the world. If Facebook were a country, it would contain the third largest population, behind China and India. And like China and India, Facebook possesses its own unique customs and norms, and you should understand them to be able to fully leverage the site’s potential as a marketing tool. When I see businesses fail on Facebook, it’s often because they don’t bother to find out the local customs.