Does Your Email Look Grim on Mobile Devices?

It’s tough enough to make sure your email marketing messages get through without making the task more onerous. Making certain you are optimizing your marketing emails could be the difference in success or failure in your campaigns, particularly as mobile email open rates are increasing rapidly.

Mobile email opens are exploding!

Mobile email is now the most opened email, surpassing desktop with a robust 36 percent, according to Knotice.com. Combine that with the reality that email is the preferred online communication mode of 74 percent of all adults, and you will see why it’s so important. It’s not just phones either. Tablets are starting to take a major share also, as ReturnPath reports that iPhones account for 59 percent, iPads 26 percent, Androids 14 percent and Windows phones bringing up the rear at less than 1 percent.

Some tips for optimizing your marketing emails

So just how do you go about optimizing your marketing emails? Not to fear, we won’t leave you in the lurch! Here are a few must-do tips that help make sure your messaging shows up the way you’ve intended it to!

• If you want your emails read, especially on a mobile device, keep them short and sweet. Make engaging and enticing headlines and content that keep the reader hooked, as it’s extremely easy to delete an email from a mobile device!
• Keep your image files small, as large files take far longer to load, which can be a disaster as many won’t wait, and just move on, before they’ve even viewed what you’ve got for them.
• Keep your font sizes in your main content at least 14, and headlines around 30. Anything below 13 will get automatically changed by the iPhone, and can wreck your formatting.
• Make sure any calls to action are big enough for easy tapping. The typical adult fingertip measures around 45 pixels, so bear that in mind.
• Make sure you test your marketing emails on the different mobile platforms before clicking the send button! This really is well worth the couple of minutes it will take!

Optimizing your emails for mobile isn’t a thing you should get to when you can – it’s a big deal you should do today! You can be sure your competition is!