Why Won’t Your Customers Open Your Email?
Are your email open rates a source of embarrassment? Taking steps to improve them is a lot easier to do than you may think. According to Epsilon.com, email open rates sport an industry average of around 27.4 percent, with wide variations for markets. Understanding your email open rates and the way to improve them should be high on your to-do list!
Toward that end, listed below are 10 top tips for boosting your email open rates.
- Create something worth reading – Undoubtedly, the easiest way to have your email opened is to write something your email list can’t wait to get more of.
- Don’t write War and Peace – No one has enough time in their day, and long emails that meander and don’t deliver on the promise are one way to keep them from opening again. Also, make sure you make use of optimum sending times.
- Build great subject lines – This is actually the most important aspect in whether or not your email gets opened. Spend some time to write great subject lines.
- Use your first line effectively – Closely related is the first line, part of which is visible in their inbox. This as well is valuable real estate, and don’t permit yours to be populated with stuff like “If you don’t see any images in this message”
- Address their needs and concerns – Solve problems and offer solutions.
- Offer deals and savings – Everybody wants a deal, and email is a great way to communicate any deals or specials your company is offering.
- Teach – Presumably they are reading your email and or newsletter because they want to learn something from you. Don’t disappoint!
- Try and be entertaining – Don’t be boring! Use humor, wit, and a little controversy once in a while, but take care not to offend at the same time.
- Make your “From” line recognizable – Having your company name or the person who is branded as the sender imparts trust.
- Be sure and resend your unopened email – Quite simple to do, resending your unopened email is an easy method to increase your open rates.