Need an Email Marketing Application? – Here’s How to Choose

Identifying which email marketing application to get is a significant part of your business foundation. You need to use a service that will not just deliver your emails promptly and dependably, but will also contain the tools needed for you to analyze, track and properly market to your lists. You’ll want to make sure your service covers the basics like, sending and scheduling emails, allow you to use both plain text and html, tracking, analytics, form building and more. That said, whom to choose? There are many fine services, each a bit different to pick from. Listed below are five of the most popular ones used by online marketers, and why that is.

5 Top email marketing applications

• AWeber – AWeber has gained a reputation as one of the best, due in large part to best deliverability in the business. They also have quite explicit policies regarding the makeup of your lists. No adding lists you’ve purchased or otherwise bumped into into their system; they have to be very clean. They stress double-optin, and even though you can do single optin, you have to jump through some hoops to make it happen. They also have a user friendly interface, good reporting, and their forms builder is easy to use. Prices start at $19 a month.
• GetResponse – This service is the favorite among quite a few affiliate marketers, being that they are very friendly towards them. Supplying a good form builder, GetResponse is a terrific option to start. They offer a 30-day free trial, and prices start at $17 after that. (Good deals are available!)
• MailChimp – An awesome spot for beginning email marketers, they have a free option (albeit with no autoresponders) and are quite simple to use. They also have good analytics, including tweet trends, goal tracking, revenue charts and social analytics, good deliverability, and easily integrate with your social media accounts. Their builder is sub-standard, but all things considered, MailChimp may be the best value for your money.
• iContact – For people who are into easy to use interfaces, iContact might be your best choice. In addition they are also attractively priced, starting at around $10 a month. iContact integrates with a lot of other services as well, such as SalesForce, Analytics and more. One bad thing is they offer no customer service on the weekends.
• Constant Contact – ConstantContact is more than an email service provider. They offer a number of other services, such as app and integrations to enable you to sync up other services, a deal application (think Groupon) and will offer you a free trial. The one thing we don’t like is they are not that great in deliverability, and the site is difficult to navigate.

Your email marketing service can be one of your most lethal weapons in your marketing arsenal. Choose wisely!