Mobile Marketing For Business

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5 Big Business Marketing Tips that Won’t Bust a Small Business Budget

Mobile marking can be a goldmine!

But you wouldn’t know it looking at the marketing activities of many local businesses…

While it’s true that the mobile revolution is here, local business owners are still struggling to catch up with changing consumer behavior. In a Web.com survey of 500 small-business owners, only 26 percent of respondents said they’ve invested time and money in making sure their site was optimized for mobile devices. What does this mean to you? It means you’ve got a great chance to get noticed as a leader among local businesses—and poach competitors’ customers in the process!

More than half of all searches are being done on a mobile device and you being a small business owner can take advantage of that. Even a small business on a tight budget can use these five ways to market to mobile users.

  1. Optimize the website for Mobile Users – Google did a survey and found that 61 percent of consumers will leave a website if it is not properly optimized for mobile users. Without a mobile optimized site, everything else falls by the wayside. The site needs to be mobile friendly and available on all platforms.
  2. Look into Mobile Ads – Mobile ads are cheap and effective. This might sound surprising but at the moment lots of the inventory goes unsold every month and this keeps the prices down. This makes it a prime time to jump in and explore the concept of mobile advertising.
  3. SMS and Push Notifications – SMS messages have a number of advantages. First and foremost; they get opened. A lot. According to Frost and Sullivan, SMS messages offer an astounding 95 percent open rate! Push notifications are a terrific way to connect with your subscriber base.
  4. Combining Mobile and Your Social Media – Nothing says social media like real-time connections with your customer base. This is the latest trend and even the smallest of companies can get in on the trend by combining their social media site with a mobile devices. Combine specials, events, coupons or just link a YouTube video to create buzz. Then Tweets and traffic will soon start coming your way. Next thing you know your site’s search engine ranking will begin climbing and so will your Google . However, the best part is, you will be connecting with your client base in a real-time way and they will provide you with valuable feedback.
  5. Location Based Marketing and Passbook – Your small business has to be found on the web. Up to now, it meant Foursquare and Yelp. Although this still applies, you also have to begin looking into new technology like Passbook as well. Passbook is a great new app that enables its user to save all kinds of things like boarding passes, gift cards, coupons, store cards, coupons and all sorts of mobile payments.

Using mobile marketing in local business doesn’t have to be either complicated or expensive. The secret is to collect knowledge first, and add pieces as you go.


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